Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. Founded in 2006, Twitter is now one of the most popular social media platforms in the world.
This can be a powerful platform to combine with your LinkedIn and Facebook marketing efforts. Whether you’re new to Twitter or you want to start using the platform to boost your business, here’s everything you need to know about it.
How to Use Twitter for Business
- Build a profile that stands out. First and foremost, you need to set yourself up for success by customizing your profile.
- Add value to your content.
- Optimize your content.
- Engage with your audience.
- Monitor your brand.
- Measure results.
- Use a Twitter tool.
- Venture into paid.
1. Your profile and header photos
Choose a profile photo that visually represents your brand and fits well in a small, circular space — typically your logo. This doesn’t just appear on your profile — it’s the icon associated with every Tweet you post. Recommended dimensions are 400×400 pixels.
2. Your display name and account @name
Your account @name is what comes after the “@”. It’s unique to you, appears in your profile URL, and is tied to everything you do on Twitter. It can contain up to 15 characters and should be directly associated with the name of your business.
3. Your bio
Channel your go-to elevator pitch here. In these 160 characters, you’ll be introducing yourself to the world. Tell people what you do, what value you bring, and why they should follow you.
- Add a direct link to your website
- Add your location
- include your current hours.
4. Your pinned Tweet
This is what you want your followers to focus on — your biggest, latest news. It’s ok if you have the same focus for several months in a row (e.g. if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight.